Skip to main content
Find an Auping store
Design your bed
Find a store
Better Days app
15 April 2022
Auping Noa wins iF Design Award 2022
15 April 2022
Auping Noa wins iF Design Award 2022
The Auping Noa bed is winner of this year’s iF DESIGN AWARD, the world-renowned design award. Auping Noa won in the discipline ‘Product’ in the ‘Bedroom furniture’ category.
24 March 2022
Auping emphasises importance of mental rest in new brand campaign
On 28 March, our new brand campaign 'Ode to your mind' will be launched. With this campaign, we celebrate all the beauty that a well-rested mind brings, from good moods and creative inspiration to being able to console and provide a listening ear. With this campaign, we want to emphasize the importance of mental rest. The multimedia campaign, which literally shows the effects of mental rest on people and their environments, appears on TV, online, on social media and in print.
1 March 2022
March is B Corp Month | Step behind the B
March is B Corp month. Being a B Corp is something that we are really proud of. Therefore we invite you to take a step #BehindtheB and we will share what it means to us and why it matters.
24 November 2021
Auping Noa bed winner of the Archiproducts Design Awards
The jury of the 2021 Archiproducts Design Awards has declared Auping Noa the winner in the category furniture.
5 November 2021
Auping Noa nominated for Archiproducts Design Awards
The Archiproducts Design Awards jury has nominated Noa in the category furniture. Over 750 products are contending for the title ADA Winner 2021.
22 October 2021
Auping Evolve in Rethinking Plastic House at Dutch Design Week 2021
From 16 to 24 October, The Embassy of Rethinking Plastic will present the Rethinking Plastic House at Yksi Expo as part of Dutch Design Week in Eindhoven. In this fully furnished 50 m2 studio space, you’ll find materials and interior products made from reused and recycled plastic, from bioplastics or from alternatives for plastics.
10 October 2021
Circularity Day 2021 at Royal Auping
Raw material suppliers for circular mattresses and Auping strengthen partnership.
5 October 2021
Amsterdam hotels opt for wonderful Auping beds
Hotel guests wake up well-rested in the capital because two beautiful hotels in Amsterdam recently opted for Auping beds.
20 September 2021
Dutch King and Queen visit Auping factory
We are proud to share the news that on Tuesday 14 September His Majesty the King and Her Majesty Queen Máxima visited the Royal Auping factory.
6 August 2021
Royal Auping opens first flagship store in Spain
Royal Auping has been selling its premium designer beds and mattresses in Spain for almost 30 years through a dedicated dealer network. In line with the ambition of the company to bring rest to the world and expanding its network of multibrand stores, the first monobrand Auping Store was opened in Barcelona.
22 July 2021
Auping Evolve mattress wins German Sustainability Award
We are proud to announce that we have been awarded the title Product of the Year 2021 for our Auping Evolve mattress at the presentation of the German Sustainability Awards 2021. We convinced the jury with our fully circular mattress and Evolve is praised by them as the example of circular thinking and acting.
31 May 2021
Auping releases CSR Report 2020
Today we publish the second edition of the Auping Corporate Responsibility (CSR) Report. This report gives an insight into our ambitions, goals and dreams in the field of sustainability, well-being and people's health and it describes our achievements in 2020.
25 May 2021
Royal Auping expands dealer network to Sweden
Royal Auping has been selling premium designer beds in Denmark for over 30 years. After the launch of a new sales and marketing strategy in 2018 and the strong growth of recent years, Auping is now expanding to Sweden. The company therefore entered into a partnership with the Swedish retail chain Sängjätten in May 2021.
7 May 2021
Auping mattresses ready for 3 weeks of action in Italy
A good night's sleep is very important for Team DSM during the Giro d'Italia, which starts Saturday May 8th in Turin. By taking its own Auping mattresses, pillows and duvets, the team assures optimal rest and recovery.
15 March 2021
Auping at Nordic hotel event The Lobby in Copenhagen
We are happy to share that Auping has become an official partner of The Lobby, the Nordic Hotel event, which is taking place this summer.
24 February 2021
Auping finalist Sustainable Brand Index jury price 2021
Great news. The jury of ‘Initiatief van het Jaar’ (‘Venture of the Year'), part of the Sustainable Brand Index 2021, has nominated Auping for this prize honoring an outstanding initiative within sustainable branding and communication.
29 January 2021
Auping stood up to help fight the coronavirus
Back in March 2020, at the start of the corona pandemic, when we heard the serious concerns in the news about the supply of protective equipment for healthcare professionals, we decided to help. During this unusual period we recorded some of our experiences in this mini documentary.
26 November 2020
Design the Auping bed of your dreams
The Auping bed configurator - with which you can design your dream bed digitally - has got a complete makeover.
11 November 2020
Closing the loop
Wonderful news, we are truly closing the loop now. Because recently we succeeded in turning used Evolve mattress covers into a beautiful new Auping Evolve mattress ticking. In previous trials, we already managed to recycle Evolve fabric trimmings into raw materials, which we then used to make new yarns. We are thrilled that we now succeeded in knitting a mattress ticking from these new yarns. And with that we have made a fully new Auping Evolve of the same high quality. That is what we call circular.