Jan-Joost Bosman new CEO Royal Auping

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Hoofdkantoor Koninklijke Auping in Deventer
Hoofdkantoor Koninklijke Auping in Deventer

New CEO of Royal Auping

As of 1 January 2018, Jan-Joost Bosman (1971) will be appointed as the new CEO of Royal Auping, the Dutch manufacturer and retailer of beds, mattresses and sleep related products. Bosman currently fulfills the role of Market Director Netherlands within Auping. He has extensive experience in marketing, sales and general management. He previously worked at L'Oréal and Verosol, amongst others. Bosman succeeds Aart Roos, who left the company in September.

Great energy and passion

Willemien Boot, CFO and acting CEO of Auping: “We are delighted that with Jan-Joost we have found our new CEO. His broad experience, combined with his valuable knowledge of Auping and his personal integrity, make him particularly well-suited to manage Auping's strategy and vision.”

Jan-Joost Bosman about his appointment: “For some time I have been working with great energy and passion for Auping, so it is an honor to be at the helm of this beautiful Deventer-based family business. I look forward to further shaping the strategy of the organization, where I find it extremely important to put the consumer at the center of our activities – with a clear focus on the market, innovation and organization. Auping is a beautiful Dutch company where products for sleep comfort are designed, developed and produced entirely on Dutch soil. Together with my colleagues I intend to make a difference in terms of sleep and rest, comfort and sustainability.”

Great energy and passion

About Royal Auping

Auping has worked for 130 years on solutions in the area of sleep and the power of rest. Our conviction: a well-rested world is a better world. Every day we work on the ultimate sleep comfort of tomorrow. It is our mission to work with passion and curiosity to provide products and services that ensure you can live your life well rested and relaxed, feeling energetic, alert and overall good mentally and physically. Sustainability, design and innovation are our main drivers. Auping is an A-brand production and retail company based in Deventer (The Netherlands) that has become the circular bed and mattress specialist and market leader in The Netherlands, Belgium and Luxembourg with several sales outlets in Europe and distribution across a large part of the world. Auping is all about customisation, handwork and craftsmanship. For a well-rested, better life for everyone.

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