Auping x Antwerp Design Week
The Auping Dreamlab
"In a world full of noise, Auping chooses silence."
During Antwerp Design Week 2026, from May 30 to June 3, Auping takes over Kloosterstraat in Antwerp with the Auping Dreamlab: an interactive concept where calm, design and sleep come together.
About Antwerp Design Week
Antwerp Design Week is a city-wide design event that brings together Belgian and international design brands in and around Antwerp. Not a traditional fair with formal stands, but a vibrant journey of discovery through the city. Showrooms, ateliers, flagship stores and creative hubs open their doors to an audience of design professionals and interior enthusiasts. With more than 80 design brands, 35 locations and 50 events, Antwerp Design Week has grown into a compact yet impactful meeting point.
A temporary design experience where calm takes the lead
During Antwerp Design Week, Auping opens the doors of its Dreamlab, a temporary, tangible expression of Auping’s ‘designed for life’ philosophy. Here, design, quality built to last for generations, sustainability and over 135 years of sleep expertise come together in solutions that adapt to both body and life.
In the Dreamlab, you’ll find, both literally and figuratively, a moment of calm in the rhythm of the city, where you can explore Auping’s collection and design vision in an interactive setting.
Visit the Dreamlab
- Dates: May 30 to June 3, 2026
- Location: The DOT House - Kloosterstraat 152, 2000 Antwerp
- Opening hours:
- May 30 to June 3: 10:00 – 18:00
- June 2: 10:00 – 12:00
Register here for a free visitor pass.
In collaboration with JBL, reCovers, Creneau Int., DOT.