Auping x Teklan
A world full of colour and character
We are proud to announce Characters by Teklan: a collaboration between Auping and Swedish colour expert Tekla Evelina Severin.
3 new colours
Especially for Auping, Teklan designed a palette of three characterful colours. The collaboration, launching this autumn, is based on the idea that colours are more than just visual elements. They are living characters, each with their own unique personality and energy.
At Auping, we believe your bedroom should be an extension of who you are; a space that reflects your personality, your mood, and your sense of comfort. Colour plays a crucial role in this. It’s a form of expression, a way to bring your personality to life in the place where you come to rest.
Burgundy
Personal and timeless design
This is something Tekla Evelina Severin shares with us, as well as the vision that drives our work: design should be meaningful, sustainable, and feel personal.
"I was immediately drawn to Auping’s beautiful designs, the high-quality craftsmanship, and genuine focus on sustainability. My values align seamlessly with those of Auping—especially when it comes to innovation, personal style, and the continuous commitment to creating a better world."
The result is an inspiring new Auping collection, featuring three bold bed colours with matching bed textiles. The aim: to transform the bedroom into a space that reflects who you are. Characters by Teklan was launched during 3daysofdesign in Copenhagen and will be available in stores from early October 2025.
