On 28 March, our new brand campaign 'Ode to your mind' will be launched. With this campaign, we celebrate all the beauty that a well-rested mind brings, from good moods and creative inspiration to being able to console and provide a listening ear. With this campaign, we want to emphasize the importance of mental rest. The multimedia campaign, which literally shows the effects of mental rest on people and their environments, appears on TV, online, on social media and in print.